Impact Hustlers - Entrepreneurs with Social Impact
Impact Hustlers features entrepreneurs and changemakers solving the world's biggest problems and creating massive social impact. Hosted by Maiko Schaffrath this podcast shares the stories of those who connect impact with profit and build businesses and solutions that solve problems such as climate change and poverty. Learn how entrepreneurship can be the solution to the world's biggest environmental and social problems.Learn more: www.impacthustlers.com
Impact Hustlers - Entrepreneurs with Social Impact
58: Adele Archer of Eterneva - Diamonds From Ashes
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Maiko Schaffrath
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Episode 58
Adele Archer is the CEO of Eterneva, recently backed by Mark Cuban of Shark Tank. Eterneva celebrates the lives of remarkable people and pets by turning their ashes into diamonds.Highlight:Adele's personal story of coming up with EternevaWhy customer experience is everythingHelping people through the grieving processHow Eterneva has changed a customer's life through grief wellness journeyThe science behind the diamondMaking the industry more transparentEngagement diamonds from carbon in hairChanging the culture around death, grief and remembranceTime Stamp:[02:00] Death of Adele's mentor[05:00] Dealing with changing customer behaviour[06:30] Marketing to people going through grief[10:00] Physical process of extracting the carbon[12:00] Homecoming[13:45] Challenge of running Eterneva[15:30] Changing the diamond industry[23:00] Dying well is becoming a key part of the wellness trend[24:00] Pitching to Mark CubanUseful link:Eterneva (https://eterneva.com/)Go to ImpactHustlers.com (https://www.impacthustlers.com/)Visit FastForward 2030 (http://fastforward2030.com/) and Real Changers (https://www.realchangers.com/)Impact Hustlers is hosted by Maiko Schaffrath, connect on Linkedin (https://uk.linkedin.com/in/maikoschaffrath/en) and Twitter (https://twitter.com/maikoschaffrath)This podcast is produced by Woon Tan of Podcast Publishing (http://podcastpublishing.help/)
