Impact Hustlers - Entrepreneurs with Social Impact

Conflict-free Engagement Rings - Krish Himmatramka - Founder of Do Amore

October 10, 2023 Maiko Schaffrath
Impact Hustlers - Entrepreneurs with Social Impact
Conflict-free Engagement Rings - Krish Himmatramka - Founder of Do Amore
Show Notes Chapter Markers

In today's episode, I speak to Krish Himmatramka, the founder of Do Amore, a direct-to-consumer startup that sells engagement rings with conflict-free diamonds. Each ring also funds water projects, which can be traced using GPS coordinates and photos that prove there's an actual impact.

EPISODE HIGHLIGHTS
[01:05] Krish's Journey
[03:47] How the Water Project Happened
[07:50] Approaching Do Amore with Traceability
[11:56] Verifying source and responsibility of Diamonds/Gold
[15:01] Outsourcing Lab Created Diamonds
[16:14] Future for mined Diamonds
[17:26] The Journey of a Diamond
[22:07] Blockchain Tracking
[25:17] Hardest lesson building the company
[29:49] Acquiring first customers
[32:15] Current playbook
[34:52] Marketing and growth channels on Organic SEO
[36:16] The Future of Do Amore
[38:20] Way to change big companies
[29:49] Acquiring first customers
[32:15] Current playbook
[34:52] Marketing and growth channels on Organic SEO


KEY LESSONS & QUOTES


"The hardest thing I learned is that social impact can only take you so far. To really succeed, you have to go beyond it." [25:23]
"When you have so much passion for something, It's very easy to only care about that. But the thing is most of your consumers might not." [26:41]
“We got our very first customers by doing things that we didn’t expect to scale” [30:49]
“My biggest lesson from starting as a company that had to be profitable was knowing that to really make the mission work, the economics of scale had to work.” [34:09]

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Krish Himmatramka - DO Amore (Transcript)
Krish's Journey
How the Water Project Happend
Approaching Do Amore with Traceability
Verifying source and responsibilty of Diamonds/Gold
Outsourcing Lab Created Diamonds
Future for mined Diamond.
The Journey of a Diamond.
Blockchain Tracking.
Hardest lesson buiding the company.
Balancing social impact and mission driven company.
Acquiring first customers
Current playbook.
Marketing and growth channels on Organic SEO.
The Future of Do Amore
Way to change big companies.