With consumers becoming more conscious and aware of the sustainability and overall impact of the products they buy, one major area under inspection is the supply chain process. And so, armed with the goal of sustainable consumption, Seedtrace CEO and co-founder Katharina Davids shares how their software empowers both businesses and consumers through product transparency.
On the one hand, Seedtrace enables companies to manage supply chain data, prove it, and then communicate it. On the other hand, Seedtrace also allows consumers to trace products back to their roots and ensure that environmental, ethical, or sustainable standards are met. Their software is actually blockchain-based, which Katharina herself deliberately doesn’t mention immediately nor is it mentioned on their website, because though blockchain does help them verify claims, it doesn’t help them prove where data is coming from. So, their focus is really more on providing transparency for sustainable consumption and production.
One case study Katharina gives is a cacao fruit pulp producer, Koa, and how they use Seedtrace to prove that their farmers are being paid fair wages. Apart from this, she also talks about the struggles she and her co-founder faced being two female founders, the challenges when it came to finding investors, especially female-led VCs, and the lessons they learned from these experiences. Listen to this episode to find out more.
Katharina’s key lessons and quotes from this episode were:
In this episode, we also talked about: